Their background was as a security installer. Installing standard products available from distribution channels. The major difficulty of this business was:
- The small margin on the equipment fitted maybe 15% together with customers not paying until installation was complete so tying up valuable working capital
- The inability always to respond to customers specific requirements even if small changes
They commissioned an Access Control system from MCD which resulted in significant benefits:
- Significant increase in margins because they became manufacturers of their own product.
- Less capital tied up because they are fitting product bought below distribution prices.
- The ability to satisfy specific customer design, which lead to more business.
- Product with unique selling points so liked by salesmen.
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